Google has launched GoMo, an initiative to mobilize websites for better user experiences. It features compelling graphics, tips about why and how to go mobile, case studies and a site tester, as well as a list of featured paid vendors who make mobile sites.

Google reports that 61% of users are unlikely to return to a site that’s not mobile friendly, but user engagement increases by 85% with a mobile-friendly design. That trend is appearing around the world; consumers are way ahead of businesses on mobile. GoMo is a concerted effort to help companies catch up.

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